Under pressure and feeling the heat, Gordon Brown is beginning to crack and his remarks after meeting Gillian Duffy in Rochdale, will not help his efforts to win this General Election. It was unfortunate he was wearing his microphone when, after meeting the voter, he called her a "bigoted woman" to an aide in his car.
It was a stupid crass remark that showed a level of hypocrisy and lack of empathy for the views of the ordinary voter in the country. Of course, like everyone else, to err is human and his comment probably reflected his exhaustion more than his true feelings. However, it was silly of him to pass such comments, especially to a lifelong Labour supporter. At this stage in the campaign a little irritation could be forgiven, although this incident only confirms the stories that, in private, the PM is a volatile man.
It will be interesting to see what the other parties make of it, but it is most likely they will take the higher moral ground and not kick him when he is down. The same can't be said of the media.